Calzedonia is the historic brand that embodies the essence of the company’s heritage. Since 1986, it has expressed the most innovative trends in the hosiery and beachwear sectors in every collection, combining manufacturing quality, style, and accessible prices.
After nearly forty years of history, Calzedonia has built its identity as a specialist in a complex and constantly evolving sector, offering a consistently original style in which accessories take center stage.
With over 2,200 stores in 57 countries worldwide (nearly 600 in Italy alone), the presence of the Calzedonia brand in the market is constantly growing, also through its online shop, which is currently active in 40 countries.
Calzedonia and Julia Roberts
In 2014, Oniverse launched the brand internationally with a cinematic-style commercial, entrusting Julia Roberts with the task of connecting with the emotional experiences of women. Since 2015, Calzedonia has continued to strengthen its relationship with the actress through a series of lighthearted and humorous spots set inside the stores.
International Campaigns
In the beachwear segment, some of the most famous international models have lent their image to Calzedonia in highly impactful campaigns. Notably, Gisele Bündchen and Heidi Klum stood out, whose presence helped reinforce the brand’s positioning as one of the most respected references in the sector.
More recently, the brand has also engaged internationally renowned model Kendall Jenner, who served as Digital Ambassador for 2024 and 2025, further amplifying Calzedonia’s global visibility, especially among younger generations and on digital platforms.
Digital Activities
Calzedonia is also very active online, offering fresh, engaging digital content that fully leverages the potential of new media. In particular, on social media, both its fanbase and interactions with the brand are constantly growing.
Thanks to the involvement of internationally renowned influencers, the brand keeps its community consistently engaged.
